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The GTMshift Interview Series

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THE NEW GTM PLAYBOOK

The Death of the Traditional GTM Playbook with Brett Queener

Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional Go-To-Market strategies are dead and how AI agents are creating the biggest opportunity for solutions professionals in decades. As Managing Director at Bonfire Ventures,...

THE NEW GTM PLAYBOOK

The Death of the Traditional GTM Playbook with Brett Queener

Learn more

Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional Go-To-Market strategies are dead and how AI agents are creating the biggest opportunity for solutions...

THE NEW GTM PLAYBOOK

The Death of the Traditional GTM Playbook with Brett Queener

Learn more

Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional Go-To-Market strategies are dead and how AI agents are creating the biggest opportunity for solutions...

THE NEW GTM PLAYBOOK

Go-To-Market Engineering: Building Data Moats in the AI Era with Jordan Crawford

Jordan Crawford explains Go-To-Market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value propositions, and prepare for the future of CRO roles in the AI era.

THE NEW GTM PLAYBOOK

Go-To-Market Engineering: Building Data Moats in the AI Era with Jordan Crawford

Learn more

Jordan Crawford explains Go-To-Market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value propositions, and prepare for the future of...

THE NEW GTM PLAYBOOK

Go-To-Market Engineering: Building Data Moats in the AI Era with Jordan Crawford

Learn more

Jordan Crawford explains Go-To-Market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value propositions, and prepare for the future of...
Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

THE NEW GTM PLAYBOOK

Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

Bart Fanelli shares how operational discipline and GTM fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in this engaging conversation about sustainable go-to-market strategies.
Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

THE NEW GTM PLAYBOOK

Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

Learn more

Bart Fanelli shares how operational discipline and GTM fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in...
Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

THE NEW GTM PLAYBOOK

Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

Learn more

Bart Fanelli shares how operational discipline and GTM fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in...

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View all episodes

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Execution > Theory

James Kaikis

James Kaikis

James is an AI-savvy Chief Revenue Officer with deep experience across the full GTM spectrum—Sales, Marketing, Solutions, and Customer Experience.

An exited founder, operator, and thought leader, James brings a unique blend of technical depth and GTM execution that drives tangible business outcomes.

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Deep understanding of technical sales motions, not just sales leadership.

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Strategies born from operating in today’s capital-efficient SaaS market, not 2015 playbooks.

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What is GTM Shift?

Who is GTM Shift for?

What problems do you solve?

Do you replace internal GTM teams?

What's included in a typical engagement?

What is GTM Shift?

Who is GTM Shift for?

What problems do you solve?

Do you replace internal GTM teams?

What's included in a typical engagement?

Less Talk,
More Action.

Hands-on Fractional CRO Leadership to
Win and Differentiate in a Competitive Market.

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Let's Talk Strategy

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