
Designing Customer-Centric GTM Strategies with Lexi Bohonnon

Episode description
This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!
In this episode James Kaikis sits down with Lexi Bohonnon, CRO at Roam, to explore how a solutions mindset in leadership can drive business impact. With a career spanning IBM, Yext, and now Roam, Lexi shares her unique journey from solutions engineering to senior leadership, revealing how solutions-oriented professionals are redefining traditional roles.
Lexi and James highlight the value of putting solutions-minded individuals in leadership positions and the impact it has on GTM strategies. Lexi explains how solutions thinking helps leaders break down silos, align teams, and focus on delivering consistent customer value. She also shares real-life examples, including how integrating SEs into customer success roles helped turn around a difficult client relationship and foster long-term advocacy.
We dig into:
How putting solutions professionals in charge of customer success transforms business outcomes
The enablement strategy for upskilling CS teams with SE technical knowledge and value orientation
Why average meeting times dropped to 8 minutes and what that says about productivity and engagement
How to build confidence for organizational change through external networking and peer validation
The tactical steps for leaders ready to eliminate silos but unsure where to start
If you're ready to stop managing handoffs and start delivering seamless customer experiences, this episode shows you exactly how to make the transition from functional silos to customer-centric operations.
Key Takeaways:
Why solutions-oriented leadership drives alignment and customer value.
How to integrate solutions thinking into GTM strategies for better results.
The impact of self-guided buying experiences on customer satisfaction and conversion.
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