Services
GTM Solutions,
Built for You
Tailored support for founders, revenue leaders, and sales teams. Choose the model that fits your growth stage.
Fractional CRO
Advisory support to align your GTM motion and sharpen execution.
Offerings
Revenue Architecture
Sales Experience & Execution
Post-Sale & NRR Optimization
Org & Ops Design
Customer-Led Strategy
People Management
james expertise
GTM Strategy
Re-Org Structures & Metrics
High-efficiency, low-headcount GTM motions (ARR & NRR focused)
AI-first GTM motions
Redesign GTM motions
Land + Expand Design
Pivot and Business Brand Building
Forecast and Pipeline discipline
PLG, Proof of Concept & Trial Experience Management
Post-Sale Accountability Models
GTM Systems Revamp
Sales & Cx
Technical Sales Motions
Customer Revenue Motion: Expansion, Upsell, and Renewal
Pre & Post Sales Handoffs & Alignment
Deploying Solutions Teams
Customer and Buyer Journey Optimization
Customer Journey Mapping and Optimization
Sales Process Evaluation
Demo Strategy
Product Story and Demo Strategy
Team Ops
AE Enablement Playbooks
Hiring and Enablement Support
Aligning Comp Plans to Customer Outcomes
Compensation Review
benefits
Designed for Modern GTM Teams

Proof-Driven Mindset.
Less theory, more execution —strategies that emphasize measurable outcomes.
Full-Life Cycle GTM
A GTM motion designed with the customer in mind.
Solutions-Led DNA
Deep understanding of technical sales motions, not just sales leadership.
Modern Efficiency Lens
Strategies born from operating in today’s capital-efficient SaaS market, not 2015 playbooks.
Stay Ahead of the GTM Curve
Subscribe for concise, strategic insights on Go-To-Market execution—designed for revenue leaders, operators, and founders building with intent.
FAQs
Questions?Answers.
We have a lot of offer, here is a sneak peak.
Less Talk,
More Action.
Hands-on Fractional CRO Leadership to
Win and Differentiate in a Competitive Market.
Explore GTMshift