The GTMshift Interview Series

Insights from Industry Experts and Tactical Tips to Win in Today's Market.

THE NEW GTM PLAYBOOK

The Death of the Traditional GTM Playbook with Brett Queener

Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional Go-To-Market strategies are dead and how AI agents are creating the biggest opportunity for solutions professionals in decades. As Managing Director at Bonfire Ventures,...

THE NEW GTM PLAYBOOK

Lessons in Scaling GTM with Kyle Norton

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In this episode James Kaikis, Chief Revenue and Experience Officer at TestBox, sits down with Kyle Norton, CRO at Owner.com, to uncover how modern revenue leaders are...

THE NEW GTM PLAYBOOK

Lessons in Scaling GTM with Kyle Norton

Learn more

In this episode James Kaikis, Chief Revenue and Experience Officer at TestBox, sits down with Kyle Norton, CRO at Owner.com, to uncover how modern revenue leaders are...

THE NEW GTM PLAYBOOK

Go-To-Market Engineering: Building Data Moats in the AI Era with Jordan Crawford

Jordan Crawford explains Go-To-Market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value propositions, and prepare for the future of CRO roles in the AI era.

THE NEW GTM PLAYBOOK

Lessons in Scaling GTM with Kyle Norton

Learn more

In this episode James Kaikis, Chief Revenue and Experience Officer at TestBox, sits down with Kyle Norton, CRO at Owner.com, to uncover how modern revenue leaders are...

THE NEW GTM PLAYBOOK

Lessons in Scaling GTM with Kyle Norton

Learn more

In this episode James Kaikis, Chief Revenue and Experience Officer at TestBox, sits down with Kyle Norton, CRO at Owner.com, to uncover how modern revenue leaders are...
Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

THE NEW GTM PLAYBOOK

Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

Bart Fanelli shares how operational discipline and GTM fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in this engaging conversation about sustainable go-to-market strategies.
Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

THE NEW GTM PLAYBOOK

Lessons in Scaling GTM with Kyle Norton

Learn more

In this episode James Kaikis, Chief Revenue and Experience Officer at TestBox, sits down with Kyle Norton, CRO at Owner.com, to uncover how modern revenue leaders are...
Back to Basics: Why Go-To-Market Fundamentals Beat the Latest Trends with Bart Fanelli

THE NEW GTM PLAYBOOK

Lessons in Scaling GTM with Kyle Norton

Learn more

In this episode James Kaikis, Chief Revenue and Experience Officer at TestBox, sits down with Kyle Norton, CRO at Owner.com, to uncover how modern revenue leaders are...

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